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Danish brand Ichi was founded in 1999 and creates high quality, fun and affordable pieces for the everyday woman. Simplicity, purity, and accessibility describe the aesthetics of ICHI. The collections are brave and feminine and the handmade print brings a personal and genuine touch throughout the clothing lines. With a strong detail focus mixed with a vibe of freedom and raw femininity, ICHI speaks to every women and encourages her to take lead. Easy to love and effortless style is the way to describe the look and feel of ICHI.