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THE WORLD OF ASH – FOOTWEAR

THE WORLD OF ASH – FOOTWEAR

THE WORLD OF ASH – FOOTWEAR

Founded in 2000, ASH is the brainchild of French shoe designer Patrick Ithier and Italian entroprenure Leonello Calvani, two prominent figures in the footwear industry. With Ithier’s eye for design and Calvani’s business acumen ASH was created.

Ash footwear founder

 

Featuring footwear at its core, ASH combines French flair with Italian-heritage design, Its impeccable craftsmanship and innovative creations have made it a leader and pioneer in the market.

Inside an ash store

 

Today, ASH has expanded its collection to include a mens range, handbags and accessories. Here at the boutique we are proud to be stockists for over 6 years. We are still wearing some of our styles from 6 years ago as the quality means they wear really well. There footwear really is a wardrobe investment.

 

Celebrity fans of the brand include Gigi Hadid, Kendall Jenner, Selena Gomez, Madonna, Rihanna, Lady Gaga, Ellie Goulding amoung many more.

 

Today ASH designers hale from some of the most prestigious fashion houses including Chloe, Celine and Givenchy. You can see these influences coming through in the collections.

 

Let us talk you through the AW18 collection..

 

As we all know fashion works in cycles. This season, the cone heel makes its way back into our closets.

A popular trend for 1980’s, there’s a lot to love about this funky feel shape. A cool combination of block heel and stletto, it promises comfort whilst lengthening the legs. Here we see it in the suede Dolby style complete with buckles. This style has plenty of attitude!

 

 

Ash dolby shoe and Pyrus top.

Ash Dolby Buckle Shoes £195

We love this soft suede khaki style teamed with the Pyrus Masai print cami and Decadorn accessories. This colour makes a warmer choice from classic black.

 

ASH Wolf boots are a biker style constructed in black leather and punctuated with silver studding all over. This cult classic features lace up fastening and a sturdy ridged rubber sole ticking all the boxes for a classic biker look. This style has already been flying out the boutique so don’t wait any longer if you have your eyes on these!

 

Ash wolf biker boots

Ash Wolf Biker Boots £254

 

If you loved Holly Willoughby’s boots in I’m a Celeb then you will love these too!

The Ash Laika trainer boots are a stylish new design for AW18. This shearling lined style appears in a unique slanted silhouette, updating the usual classic boot shape. A soft faux fur trim sits across the upper whilst the ASH striped motif sits at the heel in a contrast red and blue adding that personal stamp to this design. We feel this has a real sporty yet ‘moon walker’ look. You won’t only look chic in these but they will keep you super warm on the coldest days.

 

Laika Boots

Ash Laika Boots – £225

We just love the back of these!

 

OUR ASH TIPS

  • Generous sizing – we recommend a size down
  • Exeption soft italian leather used in the collection
  • Shoes and boots are designed with style yet practical for daily life with heel hight being extremely comfotable
  • Store them in their cloth bags to keep them protected